Manny Mandrusiak How a video store proves the need for real-time data access AutomatedBuildings.com (press release) - USA Under the hood, OPC Unified Architecture (OPC UA) is designed to maximize the power of XML

For those of you who don't know, Manny is the VP of Marketing for the OPC Foundation.  A recent acquisition to the OPC Foundation he's found himself at home in Scottsdale Arizona.  He is a featured writer in automated buildings.com.

He puts together a very good analogy and good story for the building automation arena on the power of OPCUA.   Definitely worthwhile reading.   I also encourage you to talk to Manny about opportunities with respect to marketing endeavors associated with the OPC Foundation.